Miami’s film industry continues to thrive as production crews descend on the city for a commercial shoot at Crandon Park Beach on May 1, 2025. According to newly issued permits, California-based Vintage Pictures is filming an advertisement for Lucid, the luxury electric vehicle manufacturer, while New York’s Lola Productions also secured permits for undisclosed work at the same location. The dual activity underscores Miami’s enduring appeal as a top-tier filming destination, leveraging its iconic beaches and streamlined permitting process managed by local film offices.

While specific details about the Lucid commercial remain under wraps, such shoots typically employ local crew members and utilize Miami-Dade County’s stackable film incentives designed to attract high-profile projects. The Miami Mayor’s Office of Film & Entertainment emphasizes its role as a “one-stop shop” for permitting and production support, though recent guidelines now require applications involving street closures to be submitted seven business days in advance due to increased demand. No public statements from Vintage Pictures or Lola Productions were immediately available regarding their May 1 activities.

For residents, these productions signal both economic benefits and potential temporary disruptions. Crandon Park Beach visitors may encounter limited access during filming hours, though exact timelines haven’t been disclosed. The ongoing activity aligns with Miami’s broader strategy to cement itself as a global entertainment hub ahead of major events like the inaugural South Beach Film Festival (May 15-18), which will celebrate Miami-filmed classics including *Bad Boys* and *Scarface*.

Looking ahead, industry observers anticipate heightened production activity throughout May alongside Formula 1 racing events and Swim Week festivities. As competing productions vie for prime locations like Crandon Park—a frequent host of commercials and photo shoots—local businesses near filming zones could see increased patronage from crew members despite transient crowds. With new incentive programs promoting diverse neighborhood backdrops from Little Haiti to the Design District, Miami appears poised to maintain its status as “the #1 city in the world for film” through coordinated public-private partnerships supporting creative industries.